The popular "Pure Michigan" ads could receive more government funding to continue its tourism if a bill currently going through the legislature is passed.. The government is pushing for a bill to use money from the Michigan Strategic Fund to pay for the Pure Michigan campaign, advertisements voiced by actor Tim Allen promoting popular Michigan attractions. The fund is typically used to promote business startups.
Last year the same fund was utilized to pay for half of the campaign's costs. No state funding was provided to the campaign for Fall and Winter 2010.
The campaign has been hailed as one of the best tourism campaigns ever created by some. According to recent studies, every dollar the Michigan government spends on the Pure Michigan campaign and other tourism efforts generates $2.94 in new state taxes from new tourists visiting the state.
Many believe the campaign will continue to benefit the tourism industry and should continue to be funded by the state, but others think it should be funded with some other means if it continues.
The campaign is supported by Governor Snyder, who has said he would back the ads with up to $25 million per year.
The funding would allow Michigan's tourism agency to purchase ads in surrounding states such as Illinois, Ohio, Indiana and Ontario in time to begin attracting summer visitors to the state.